brand development
Bringing people together While working with System Pavers I acted as a creative partner, bringing together in-house teams and outside resources to audit the current brand, leverage the fundamentally strong existing brand equity and create a fresh new visual design system covering direct mail, email, performance marketing, marketing communications, social, and even sales team training material. At the heart of this project, was the battle cry; We bring people together. With the updated design system and brand positioning System Pavers is ready to tackle the next 28 years.