product launch
New Product Rollout As Creative Director, I led a team that created rich content for the launch of three new TriggerPoint products. The team was comprised of an Art Director, Designer, Copywriter, Photographer, and Animator. Content for the global product launched included: imagery (lifestyle and product), hype and educational videos, package design, sell sheets and copy that were used on Amazon, retail partner sites, Owned.com, email and social.